Monday, January 12, 2009

ELS American Eduation Center (ELS-AEC.com) is Live!


Today we officially launched ELS American Education Centers Website (ELS-AEC.com).

The ELS American Education Centers support international students in pursuing their higher education studies in the USA. We programmed page transitions onto the site so pages don't have to reload and site visitors are wooed by transitions of content adding to the site's memorability and experience. Portions of the website are also being fed by the AEC blog making the frequently updated portions of the site a breeze.

Big congratulations to the project team.

Michael Alfaro – Account Manager
Christine Robinson – Project Manager
Barry Jabloner – Developer
Pinaki Kathiari – Web Designer

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Wednesday, November 12, 2008

The Local Wisdom Elevator Speech

Let's be honest. We're not sales people. We don't have a trained sales person. We are just people who are really really good at what we do. So how do we sell our services?

Today we had a vivid conversation about our elevator speech. Maria, Derrick, and Pinaki had the wonderful opportunity to be an exhibitor at a Johnson & Johnson tradeshow. This gave us the opportunity to practice our sales pitch.

We reviewed our thoughts with the team today and after talking about we came up with this.

Some General Rules

  • Limit your "UM"s to zero or less
  • Keep eye contact
  • Smile (this is big)
  • The objective is to get a follow up meeting
  • If they look bored switch the conversation and have them talk about themselves
  • Everyone sells with their own flavor
  • Adding detail makes what you say more concrete
  • Limiting words that make you sound unsure will help (words like: about, approximately, etc.)
  • Be sincere, you are talking to real people and not autonomous robots. If you don't mean it, don't say it.
  • Stay positive, we don't want anyone to associate something negative to you. "That's the girl who always complains about her workload"
Here are the major steps:

1. Connect with who you are talking to
Depending on the situation, you might want to start off with easy conversation that revolves around something you both share. Yes, the weather, sports, babies, food, travel, house work, are all easy conversations that we have everyday. We want to build a personal relationship with them as opposed to selling to them. We understand that no one likes to be sold to, people don't really like to be talked to either, people to LOVE being listened to.

2. Listen
The goal is to listen twice as much as talk. We've heard the adage, "... that's why God gave us two ears and one mouth". We want them to feel comfortable, secure, and in a trusted relationship.

3. The Local Wisdom Opening
Here we give them some context around who you are, what you do, who you work for, and what your company does. It works something like this:

Hi, I'm [your name here]
I work for Local Wisdom
We design, develop, and manage websites
I [brief explanation of your role]
What do you do?

4. Listen
Yes, we are listening again. Listen to what they do and open it up for discussion when they say something you can relate to. "Yes, I've faced that with IT." "Yes, getting everyone to agree is tough.", etc.

5. The Experience of Local Wisdom
So, not only do we design and develop websites, but we have some real experience to back it up. Here are some quick facts that always raise eyebrows:

  • We've been in business for 10 years
  • We've been working with Johnson & Johnson for 6 years
  • We've been managing JNJ.com for the last year
  • Other customers include global companies such as: Berlitz, ELS,
  • We have 21 employees (half are project-based and the other half are full time consultants managing a portfolio of websites and interactive communications)
  • We are always at arms reach, located in Somerset, NJ (only 5 minutes up the road from corporate)
6. Listen
Learn about their company.
Learn about their experience with websites.
Learn about how they update their websites.
Learn about how they feel about their website.
Learn about the last agency they've worked with

7. Closing
Now, you've reached the end of your conversation. One of you has to leave or is uninterested in continuing the conversation. If its the latter, please don't keep them tied to you, as you are wasting their time. If they are engaged and so are you, plan to meet up. Exchange business cards and let them know you will call them (and tell them when you plan on calling them).

So this is a work in progress. Please please comment and share your thoughts, critique, ideas, and experiences as you talk about us.

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Monday, November 10, 2008

6 Tips To Effective Delegation

Greetings!:

As an executive, supervisor, manager or team leader, you make daily decisions about everyone's workload. Delegation is an excellent management tool to maximize your team's performance; however, it is a skill that needs to be learned. To help maximize your delegation skills, we have put together 6 tips and 5 core competencies to improve your delegation skills.

6 Tips To Effective Delegation:

1. Give The Person A Whole Task To Do - People prefer to get the job done and not wait for someone else to hand-off a component of it. Likewise, connect everyone who is actively working on the project so they can all see the big picture.

2. Make Sure They Understand Exactly What You Want Them To Do - Take the time to manage expectations so things are done correctly. Establish performance standards with SMART goals. That way, it is crystal clear what and how the task or project needs to be done.

3. Share Your Vision With Them - People like to know what your vision is on a project so share it with them. If they understand the big picture and how the task or project they are delegated fits into that big picture, they are more likely to be committed to it.

4. Set Project Due Dates - Most people need to know due dates so they can effectively manage a project. By setting specific dates and milestones you will help your team better manage a project that has been delegated to them.

5. Give Them The Right Tools - Make sure your team has the right tools to do the job. This can range from computers to software and everything in between.

6. Reward Your Team - Rewarding people for their individual and group performance is a great way to motivate them. Although financial consideration is great, best-in-class leaders find creative ways to reward their team.

Effective Delegation Can Strengthen Any Organization

Delegating tasks not only fosters a team environment but can help individuals increase their level of performance. Doing so, you will find individuals increasing their responsibility, leadership skills and project management skills. Plus, it's an excellent way for them to feel important to your organization.

The 5 Competencies To Help Maximize Your Delegation Skills Are:

1. Make Your Team Accountable - Leaders who delegate well demonstrate personal responsibility and hold everyone accountable for organizational outcomes.

2. Human Resource Management - Leaders who delegate well make sure there are resources available to meet the team's goals and objectives.

3. Solid Interpersonal Skills - Leaders who delegate well build solid relationships of trust and respect inside and outside the organization.

4. Leveraging Diversity - Leaders who delegate well find ways to leverage capabilities, insights and ideas across diverse cultures, styles and ability.

5. Strong Leadership - Leaders who delegate know how to enhance their organization's value, while tapping into their team's skills and abilities, to help achieve the desired results.

SUMMARY - Effective delegation is all about sharing the workload, with the added bonus of developing skills and responsibility in others. A leader not only needs to look at the "final result" but also who worked, who didn't work and what they should do differently next time. The 6 tips and the 5 competencies above will not only help you achieve a work-life balance but also become more productive.

"Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity."
--General George Smith Patton, Jr.


If you want to find out more about how Dale Carnegie's® Competency Based Development Solutions can make your business more effective, or need more information on this subject, please contact us.

Anita Zinsmeister, President
Dale Carnegie® Training of Central and Southern NJ
(609) 324-9200
success@dalecarnegie.com
www.southjersey.dalecarnegie.com

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Wednesday, November 5, 2008

LocalWisdom.com Coming Soon Launched

I am so happy to say that the LocalWisdom.com version 4 is almost there.

The COMING SOON SITE has launched today. Check it out.

Thank you to the team:
Barry Jabloner
Shawn Venkat
Michael Alfaro
and yours truly

The full site is going to be taking things to the next level.

For all you iPhone/iPode cats, here are the slides for the coming soon site made to fit your iPhone or iPod video.

Download the movie LWSiteSlides.mov

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Monday, October 20, 2008

Design a homepage! LocalWisdom.com 4.0 is almost here

We're making some major traction on the new LocalWisdom.com website. This is going to be exciting!


As you all recall the homepage of the new website will be editable by all employees. We will be able to upload pics and post to the homepage from our cell phones or from the LW blog.

Download the template psd and design away!
(23MB - right click to download)

With the template you'll be able to really create curated and well designed imagery for the homepage. You really only need to know Photoshop basics to work with this.

Download the template demo (19MB - right click to download)... there's no excuse, I smell a contest coming around.

Call me if you have any questions. Email me questions and/or designs: pkathiari@localwisdom.com

;p

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Wednesday, September 10, 2008

Behold the new Local Wisdom Brand!


For 10 years we've lasted with the current logo. Created originally in 1998, the logo has been our mark stating that wisdom is key.

Today, we've refocused our company and brand. Its all about the website! (and yea, we do other things as well)

Download the new brand guidelines and pop some comments with your thoughts.

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Wednesday, August 20, 2008

Blog Entry Categories

Hey everyone,

Could we keep the categories of our blog entries to limited to the ones we currently have?

We're trying to make things fit within these categories.

Pinaki will explain why in a post to be posted soon :)

Thanks,
Mike

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